Marketing Program
The Rail Trail Connect Marketing Program offers a range of marketing opportunities to promote your experience or business directly to Rail Trail visitors. With Gold, Silver and Bronze entry points, there is an option to suit all budgets and marketing goals.
Business applying for the Connect Marketing Program must currently have a current ABN and be operational. You must have an ATDW listing and have the correct permits and licenses in place to operate the business.
It’s a 2 year program, with the option to pay the fees up front or annually on the anniversary of the Connect program agreement.
Below is an outline of marketing benefits and costs associated for Bronze, Silver and Gold Connect Program Membership.
| Connect benefit description | Bronze: $380 pa | Silver: $1,800 pa | Gold: $3,400 pa |
|---|---|---|---|
| Logo featured on NRRT website on the marketing connect page and acknowledged as official Rail Trail Connect member. | |||
| Member of the rail trail experience program team to join regular networking and development events, share insights on operations and input into trail development. | |||
| Experience listing on NRRT website for guests to plan and book experiences (self-managed portal) & integration with ATDW. | |||
| Opportunity for events to be listed on NRRT events calendar. | |||
| Access to NRRT visitor information insights (bi-annually). | |||
| Opportunity to meet with our Industry Development team to discuss engagement and partner benefits. | |||
| Cost per click (CPC) fee on ‘Book Now’ per operator and billed bi-annually. | Free until 1 March 2024 then set rate of $0.25c CPC to operator (sign on by 30 October 2023) | Free until 1 March 2024 then set rate of $0.25c CPC to operator (sign on by 30 October 2023) | Free until 1 March 2024 then set rate of $0.25c CPC to operator (sign on by 30 October 2023) |
| Featured on NRRT interactive online map for location-based experience (must have an on-trail experience or located within 2km to be listed). | |||
| NRRT organic social posts to followers as a feature of the rail trail experience/product. (Facebook & Instagram) | x 2 per year | x 4 per year | |
| Eligible to purchase at cost and retail NRRT merchandise at RRP as per agreement and retain 100% profit. | |||
| Window decal or counter card to identify as official NRRT connect member | |||
| Licensed to use NRRT brand and NRRT connect logo on shopfronts, websites and uniforms | |||
| Advertising signage rental on fixed totem signs (1100mm x 300mm) along the rail trail (annual fees apply) | 3rd preference – eligible to advertise at a cost if space | 2nd preference – eligible to advertise at a cost if space | 1 x $400 credit towards signage opportunities |
| Advertising spot on print run perimeter of NRRT printed rail trail map only (print run only) | 3rd preference – eligible to advertise at a cost if space | 2nd preference – eligible to advertise at a cost if space | Included for print run x 50,000 |
| Invitation to the annual Rail Trail Operations Group (RTOG) a working group to discuss trail strategic planning | |||
| Guaranteed 1 x feature article in Trail Tails (monthly newsletter) |
If you would like to join the Connect Marketing Program, apply now and please allow up to 14 days to process your application. If your application is successful, you will be issued with a contract to sign before officially entering the two-year program.